Hospitality Marketing introduces learners to the objectives, strategies, and tools essential to marketing in the hospitality industry. It exposes the wide range of marketing options that all marketing managers and business owners consider when creating marketing plans. Learners explore many new concepts while expanding their understanding of several marketing topics introduced in Principles of Hospitality and Tourism.

Learners become familiar with each phase of marketing and strategies to build business and brand equity for large-scale operations (such as hotel chains) and smaller businesses (such as restaurants). They learn how to assess marketing niches, understand the customer and consumer needs, and conduct primary market research. While studying the benefits and potential drawbacks of various marketing channels, learners develop an integrated marketing campaign that uses a range of appropriate marketing channels. Finally, they explore career opportunities in the field of hospitality marketing.